Coca Cola, or better known as “Coke” exhibits many entrepreneurial qualities. Although their product doesn’t rate 1st on blind taste tests, it is still reportedly preferred to all other variations of soda. How have they done this? Simple, great marketing, a continuos flow of new products and a well structured company. Their product is highly demanded and equally supplied. Coke advertises almost everywhere (in over 200 countries) and has over 500 brands associated to their name. Additionally, they serve over 1.6 billion serving each day of Coke. Whether its the Olympics, or the World Cup, Coke is there. To me, Coke and Pepsi taste relatively the same, however; If I were to choose to purchase one or the other, my choice would be Coke. Their image and classical red symbol are key factors in my decision of buying a Coke or Pepsi, as I’d rather be seen holding a Coke can on the streets than a Pepsi (brand recognition/power). Overall, Coke is an extremely entrepreneurial company, which is well run and gains high profits. Cokes marketing and advertising skills have positioned them as dominant figure in the soft drink industry for years to come.
http://en.wikipedia.org/wiki/The_Coca-Cola_Company