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Toronto City Hall Eliminates Plastic Bags

Extra Extra, read all about it! Effective January 1st, 2013, Toronto became the first major Canadian city to create a bylaw that bans retailers from offering plastic shopping bags. Grocery and retail stores in Toronto previously charged a “plastic bag fee” of 6¢ per bag. To my surprise, all of this fee money was going to stores pockets, rather than going back towards a green initiative. Even more shocking, this fee earned stores over $5 million dollars in one year alone!

I’m personally a strong supporter of this ban, however, I’m skeptical on whether it will actually be effective, or endure stores and customers criticism. Due to the vast amount of stores selling these plastic bags, the ban will be extremely hard to enforce. However, if Toronto were able to effectively ban these bags, I could see a domino effect occurring, leading one city after another to make the switch.

If the ban were to fail in Toronto, hopefully things would at least be different moving forward. Previously, stores had no incentive to convince customers to bring their own bags, or to switch themselves and offer the more expensive paper bags. There are several solutions to this incentive issue, but I’ll only list a few. An easy fix would be to split the fee 50/50 between the stores and their customers. Or, if the manufacturing cost of each bag were 6¢, a store could give the customer a 6¢ per bag discount on their purchase for brining their own re-usable bag(s).

The question I’m wondering is, when will the majority of stores unanimously decide to take sustainability matters both seriously, and separately from government regulation? I feel that if companies decided to scarify a few dollars here and there for the sake of the environment, their personal satisfaction and consumers perceptions of their actions (whether it’s greenwashing or not) will far exceed the dollars lost.

Source: http://news.nationalpost.com/2012/06/06/city-council-bans-toronto-stores-from-offering-plastic-shopping-bags/

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Comm 486F Blogs

The “Green Police”

While I was looking through old Super Bowl ads, I came across an Audi ad featuring the “Green Police”:

https://www.youtube.com/watch?v=NxTNZUhesZk

This ad demonstrates typical citizens, living their day-to-day lives, being chased and/or arrested by the “Green Police” for choosing to use various products that aren’t necessarily the greenest choices. The ad illustrates these citizens using plastic, rather than paper bags, throwing batteries away into the trash, not composting orange rinds, using incandescent light bulbs, placing the hot tub at an above-normal temperature, and drinking from foam cups. The only product or alternative that the “Green Police” approved of was the Audi A3 TDI Clean Diesel car, which has been awarded as being the “Green Car of the Year” by Green Car Journal.

I believe that this ad is very effective in getting Audi’s position across as being a company focusing on sustainability. It shows that they realize the importance of shifting gears and creating cars that target a possible different type of consumer that they’ve targeted in the past. I believe that their use of humour throughout the ad (which may to some extent belittle environmentalists) is a good way of capturing consumer’s hard to capture attention through the cluster of other advertisements. The ads humour and ability to both increase awareness about environmental issues, and their new green car, appeared to be successful as it finished number 6 on USA Today’s Super Bowl ad meter in 2010.

If you’re interested in viewing more “Green Police” ads, here’s a link with three more ads! These ads appear to be more of a joke, and look as though they’re poking fun at consumers and environmental issues:

https://www.youtube.com/watch?feature=fvwp&v=kGSOQTOYm7E&NR=1

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Comm 486F Blogs

Green Business

After doing research, trying to find a company to blog about, I stumbled upon TerraChoice, an Ottawa-based environmental marketing firm. They did research on Green companies to see how Green they really were. After TerraChoice reviewed over 5296 Green products, they found at least one misleading claim on 95.6% of the products they examined. They also found several symptoms of greenwashing, which is the misleading of consumers about the environmental practices, and/or benefits of products or services. TerraChoice discovered that 100% of Green toys, and 99.2% of baby products have used some form of greenwashing. Measures need to be taken to limit the amount of perpetrators who claim to have Green products. Being a Green, sustainable company is the way of the future and consumers are already leaning towards eco-friendly companies to buy their products from. A better job needs to be done in authenticating companies who claim their products are Green. This problem could be solved if TerraChoice could get assistance on researching the “so-called” Green companies, which would surely help in raising awareness of this issue. Additionally, government support of this cause, such as stricter regulations (which are slowly starting to arise) will help companies resist from using greenwashing as a fraudulent technique to sell their products or services.

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