Called by American Way Magazine “America’s Greatest Marketer”, Seth Godin is an entrepreneur who founded the website Squidoo, has written 13 best-selling novels about entrepreneurship and marketing, and whose blog, containing more than 2500 entries, contains frequent updates about his unique business, ideas, and philosophies.

Screenshot of the homepage of Godin's website -- www.sethgodin.com

In his most recent entry, he concretely states three of his personal business philosophies and opinions:

1) “It’s almost never about technology.” Godin claims that enterprises depend too much on their “innovative” technology for their success.I completely agree with his notion that while technology is important, other key factors in success are marketing, company structure, connections, and commitment.

2) Keep your focus on your internal affairs. While it is easy to get distracted by competitors, what Godin has been doing is focusing 100% of his small team’s efforts on keeping their own consumers satisfied. He supports the notion that a brand represents to each consumer how they feel about the company, and states that by improving these feelings, simple word-of-mouth will ensure growth.

3) Narrow down on one problem at a time; avoid “Plan Bs”. Tackling one problem at a time, simply because there is no other route for the company, leads to focus, dedication, and motivation. He claims that this was the reason for Google’s success, because the company only had two routes: to win big or fail trying. No back-up plan, nothing to fall back on.

Reading these key notions, I am not surprised to hear about Seth Godin’s success in the business world. No doubt, reading up on the opinions of many others like him, an entrepreneur will be prepared for anything.