Month: March 2011

          In Natalie’s blog, Natalie talks about one of the most popular over ear headphone- Beats. Natalie lists some reasons that why Beat are such successful. The design is really important; however, the promotion is really contributed to its success.

               Actually, the company is not that famous at making headphone compare with its current customers such as, Beyerdynamic, or Sennheiser. The quality of the sounds of Monster Beats is lower than these companies. However, its’ market share in this industry is increasingly high. One reason of the product can be widespread known is the company finds a great partner which is Apple. The growing speed of Apple has been brought lots of opportunities to some other companies. Apple is the retailer of the Monster Beats. People who are interested in purchasing ipod or iphone may be considering owning a Monster Beats Headphone. Monster Beats is provided to each Apple store as an equipment to connect with ipod or iphone.  When customers try Apple’s products they will use Monster Beats to listen to music, which builds a platform of trying the headphone to customers. If Monster Beats did not do this, there would be less customers are interesting in trying it.

             Moreover, we have never seen any ads on TV or magazines of the Monster Beats. However, it uses the most effective way to attract customers’ attention to notice it in a shortest time period. It has been used by lots of famous actors, singers, and athletes. For example, Eminem,  Soulja Boy, LeBron, Henry and Kobe.

Natalie Shojania’s blog: https://blogs.ubc.ca/natalies/2011/03/21/feel-the-beat/

Pictures:  http://www.beatsbydre.com/picsvids/Pictures.aspx

              Zhanglu talks about the influences of the earthquake to the supply chain in Japan. Due to the shock of the Japan’s economy, many companies consider to change their strategy. It brings me some idea that. Through there are lots companies have a shortage in their supply chain so that they have to consider to change their suppliers, there may be lots of companies to changes their strategies to target the marketing in Japan after the earthquake.  

              First, there are lots of potential customers in Japan. It will not take too long the cities that were damaged by the earthquake will start to rebuild. Survivors will return to their cities to start their new lives.  At the same time, the demand of necessities will increase dramatically, the market at that time will extremely easy to target. Most of the targeting strategies will turn to low price of the relatively good quality. Also, some companies can focus on building the public relations. They may build a good image via organizing events of charity.

           However, the company who provide premium products may lose some potential customers. People have no temper to consider individual status.

Blog ‘s web:https://blogs.ubc.ca/ellenlulu/

Picure :http://www.poluoluo.com/xinshang/HTML/39801.html

My favorite is to talk to my friend because conversions are greatest way to increase the friendship between, but also I can learn lots of knowledge and experiences from them. One of them is working in company’s marketing department that located downtown.

          The greatest thing is to talk about their working experiences with them. I think it is a challenge that people from a totally different culture to work with people who have the American culture background, especially for marketing people. They told me that sometimes it is hard for them to communicate with people in their company. By this they mean that they have enough English speaking skill to talk about their working with others; however, when people chat with others during the breaking they just keep in silent. They do not know how to join the conversion, which makes them are looked like not in the community. Even, people think that they do not like talk to people, or not outgoing.

      I know that those are not their false because they live here, but they are not adapting into the local culture.

      From the conversation with my friends, I learn that it is important to trade my self as local instead of intentional student. I should learn more about the local culture, which contribute to my future. There are several suggestions from them I think that I need to improve. I need to spent more time to read the local news paper and TV shows to know what is going on around me so that when people talk to me I know to say. Moreover, I should make more friends to increase more chances to ‘touch’ the local culture. Also, I should spend more time to join more clubs and community social activities.

     Thinking in English is the most important suggestion that I got from my roommates. Due the big difference of the culture background, people usually have totally different ways to see or thinking the same subject.

    Those are all I learn from my friends, their suggestions enrich my experience before I go to working.

                       Recently, Ipad 2 was introduced that to continue to attract new and old customers to purchase. The success of ipad is not a big supersize because of the product of Apple which has a strong brand image. The competitor in the market has seen the ipad have its own customer segment, and it is substantial. Due to the success of Apple Company that creates a complete new market; other company also want to share the market. One of those company actually showed its action is Samsung. At the end of 2010 Samsung introduced its new product, Galaxy Table P1000.

     Samsung done it research before it design the new product, which is to define the customers segment, determine if the segment is attractive. Actually, this process is very straightforward. The identifiable, substantial, reachable, responsive, and profitable was shown by ipad. Samsung focused on making a different segment from ipad. Samsung targeted on the product related segment which is add some more benefit on its product. Generally speaking, the biggest different between Ipad and P1000 is that P1000 is a combination of the phone and PC, which provide more benefit to people who have a Ipad , but they cannot make a phone call. However, the biggest challenge to P1000 is that the controlling feature and if it provide enough applications as Ipad did.

                     The widespread use of Facebook created a greatly unique platform for advertising, I believe there are some companies that are really want spent money this. Most of people in the young generation (not only them) own their home pages on the Facebook. Those people may not watch TV, read newspaper, or listen to radio for whole day, but they must to check their Facebook.

This is the reason that why there is a great chance for adverting. Especially, some companies’ main customers come from young generation will get lots of benefit from Facebook while, what benefits Facebook can gain? Of course, it is money. However, if I was a manager of the Facebook, I will think about some benefit from long run.  Offering coupons is one way that Facebook tries to use help them to build a good relationship with retailers, such as Gap, because I believe in future Facebook will produce some products that relate to retailers’ markets. For example, Facebook may ask Gap to put its logo or some meaningful designs that are related to the Facebook on the clothing, so that can fulfill the ‘win-win’ strategy.