Shengyuan Fang's Blog

                       Recently, Ipad 2 was introduced that to continue to attract new and old customers to purchase. The success of ipad is not a big supersize because of the product of Apple which has a strong brand image. The competitor in the market has seen the ipad have its own customer segment, and it is substantial. Due to the success of Apple Company that creates a complete new market; other company also want to share the market. One of those company actually showed its action is Samsung. At the end of 2010 Samsung introduced its new product, Galaxy Table P1000.

     Samsung done it research before it design the new product, which is to define the customers segment, determine if the segment is attractive. Actually, this process is very straightforward. The identifiable, substantial, reachable, responsive, and profitable was shown by ipad. Samsung focused on making a different segment from ipad. Samsung targeted on the product related segment which is add some more benefit on its product. Generally speaking, the biggest different between Ipad and P1000 is that P1000 is a combination of the phone and PC, which provide more benefit to people who have a Ipad , but they cannot make a phone call. However, the biggest challenge to P1000 is that the controlling feature and if it provide enough applications as Ipad did.