Common on external marketing Blog – Jims’ marketing Blog
by shengyuanfang ~ April 5th, 2011. Filed under: Uncategorized.In his article “the secret you competitor do not want me to tell you”, he give a suggestion that haw a company to keep their competitive advantage in the long run. The answer of the “secret” is to improve yourself all the time, no matter how successful you are now.
I agree with him. Today, companies that are successful keep change themselves every day. By this I mean that not only the improvement of the products but also every thing that are related to company. For example, Coco cola does not only change their offerings, but also the way of distribution, the efficiency of production procedure. The focus of those elements also can keep their competitors away from them.
Recently, there are some companies try to copy the ideas of successful products form other companies. Even through those companies can make the similar products, they still can not be successful. For instance, the company may spend lots more than others to purchase input of the products. The distribution is not effective enough compare with others. They waste too much time on transferring. Maybe for the same retailer, those companies are still on the way of transferring, but their competitors products have already on the store’s shelf.
So, to improve your company all the time is the best way to avoid competition.
blog link:
http://jimsmarketingblog.com/2011/03/30/the-secret-your-competitors-do-not-want-me-to-tell-you/
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