After reading Kristina’s blog, I am convinced that Telus thrives on its “corporate culture”. They create pleasant working conditions for their employees, allowing them to work at home. Also, Telus is creating shared value by donating their revenue to charities and volunteering their local community.
However, I believe that these are not the only success-determining factors that Telus possesses. As a customer of Telus, I sincerely understand the quality of the services they offer. The staff who helped me to set up internet connection was friendly and efficient. Also, the Telus person who was on the phone to answer my random questions was patient and professional. Therefore, Telus gave enormous consumer satisfaction to me and I believe many other people feel the same way.
Another way that Telus use to distinguish themselves from its competitors is that they offer extreme data plan with 7GB that no other carrier has. The flexibility of their plans is another point of difference they have against Bell, Rogers and etc.
By doing so, Telus is conducting its business in a sustainable way that it takes into account its customers, its employees, the society as well as its shareholders.
Click on the link to view a short video about Telus plan
Sources:
http://www.imore.com/rogers-vs-bell-vs-telus-which-canadian-iphone-5s-iphone-5c-carrier-should-you-get
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