After reading about McCain’s expansion into India from Stephanie Poon’s Blog,  I would like to comment on McCain Foods’s product strategy and how it has lead to a brilliant expansion into the Indian market. McCain Foods is the world’s largest producer of French Fries and other oven-ready frozen food products. Its product lines are very consistent, mainly focusing on frozen food products that serve as convenient and easy-to-make meals. McCain Foods has reached a maturity stage in its product life cycle and it is now modifying the market for its frozen foods through finding new users in a new and seemingly strange market: India. In pursuing market development as its product growth strategy, McCain Foods has pinned down the core customer value for the Indian market: convenience. McCain’s frozen foods delivers convenience to the growing work population in India and their fast-paced life style by offering a frozen food product that is easy to make and fun to eat. Although McCain Foods India’s frozen food products have not changed greatly from the original, it has adjusted its frozen foods to local tastes in India to ensure a more welcoming adoption of its products. I believe that McCain’s efforts in India will go far and that this may be their first step in its market development into the Asian market.