Here is the blog post linking to and commenting on a fellow Comm 296 classmate’s blog post at https://blogs.ubc.ca/cole/
The title of the blog is Making a Successful YouTube Channel.
YouTube allows people to easily upload and share video clips on the Internet through websites, blogs and emails. It is easy and fast, has nice interface and quick streaming. Other than sharing information, another great feature of YouTube is that it offers a two-way communication system to its users. People can not only watch videos but also post their responses and feedback. By reading the responses and ratings, people save time in deciding whether this video is what they are looking for and picking up only those they really want. I find the content of this blog is very useful and objective. This blog provides accurate information with no advertising and the author is very objective in presenting the information leaving places for visitors to make comments. The author clearly states all the factors that are necessary to make a successful YouTube channel, and remember to keep them in order.
The author mentions in the blog that the most important factor is context. I agree that content is very important, but i think clarifying the goal of creating the channel is more important.One can use YouTube to promote products and services, introduce new concepts and ideas of certain products, and getting feedback from potential consumers, and one can also use YouTube to demonstrate their existing products, which is not only cost-effective for them, but also benefits consumers a lot, for example, many products require installation by consumers themselves and it is usually hard to figure out how to put the pieces together from the manual instructions that come along with the product itself.Some smart enterprises upload installation demonstration YouTube videos and make it easily accessed online, which makes it much easier for consumers to figure out how to put them together and consumers’ loyalty to their brand is therefor greatly enhanced. Only when we are clear about what our goal is could we establish a channel that best illustrate our intention.