A Little Kitty Makes All the World Crazy……

May 25th, 2011 • Uncategorized

“OMG!!! Hello Kitty!!!! It’s sooo cute!”

“Kawayii de su ne!!” (In Japanese: cute)

“Hao ke ai” (In chinese: very cute)

……

If you enter into the Hello Kitty Cafe in Taipei, Taiwan, you will hear the word of “cute” in different language again and again until you leave. “Hello Kitty”, a Japanese cartoon character, a white kitty with a pink bow tie on the head makes female of all ages in the world crazy.  No matter what the product is, once it is with “hello kitty”, it always become the most popular products in the same category. Also you can find its image on a variety of consumer products ranging from school supplies to fashion accessories, daily items to rare collection, and traffic tools to food. Hello Kitty is in everywhere. Its crazy fans are in everywhere too.

In my opinion, there is several reasons which make “hello kitty” such successful like this.

1. The design of the character: the pink or red colour and innocent expression make this white kitty adorable and target female.
2. Breaking the limit of the cartoon character in the market: Traditionally, the products with cartoon designing are always used to target little kids, however hello kitty break this rule. They try to target the whole female market by a variety range of products and meet different needs of female in different ages. They offer little girls cute dolls,stickers,greeting cards, clothes and others. Also they produce the cute but also a little bit maturing-style products for young girl,such as adorns cars,purses,jewelry and many other high-end consumer. In addition, “Hello Kitty” corporate with their partners and released Hello Kitty branded products, which involve in musical, airline, wine, and theme cafe shop I mentioned before.It seems that Hello Kitty try to build its own kingdom in order to capture the whole world.
3. Appealing Hello Kitty’s culture: Because Hello Kitty is in everywhere, It seems that it has already build a Hello Kitty’s cultrue-cute and pink. Hello Kitty does not promote their product by ads because each product itself also acts the role of ad. They convey a message that  no matter how old are you, you still can be cute and pink and keep your mind  young as well.

OMG, It’s Hello Kitty!!!!!!!

Girl Friend 2?

May 23rd, 2011 • Uncategorized

–“Shelly!! I want to get a “Girl Friend 2!’

-“OMG! one more people”

-“Someone else also want to get it?”

-“Yep!! Nellie, Sandy, Ivy, Yuli and the other girl friends of mine. All of them want to get it”

This dialogue appears a lot recently between my girl friends and me. You may wondering what  exactly “Girl Friend 2” is.Actually, it is a DSL Micro compact mirrorsless camera announced by Panasonic three months ago. Its name is LUMIX DMC-GF2 that’s why people call it Girl Friend 2.

As the popularity of Social net-work such as Facebook and tweeter, the lifestyle about sharing is accepted by most people, especially by girls. Young girls prefer to take photos anytime and anywhere to record every detail in their life and share them with their friends.  GF2’s feature about small size and light weight meet young girls’ this need, since they can carry it conveniently to take photos everyday.

Also, girl has an inherent love of beauty.  They desire to take a great  photo while they also want keep things simple.  The newly  designed user interface that allows for the focus to be set or shutter released by simply touching the touch-screen LCD, make GF2 easy to use.  In addition, because its interchangeable lens system, GF2 is an attractive model for consumers to set up a powerful but easy-use camera.

Thirdly, the design of the camera body is very cute and fashion. It has five colour which includes girls’ favourite colour: white ,pink and red.

As the slogan said,”Seek art in everyday life”,Panasonic’s new production not only meet young girls’ needs but also will appeal more people to embrace this kind of lifestyle as well as the camera itself. GF2 deserves its name–a nice girl friend.

“XinTianDi”-Not Just a Place

May 17th, 2011 • Uncategorized

In this years, as long as people come to Shanghai, the first place they always consider to drop by is” XinTianDi”. XinTianDi has already overtaken the Bund became the most popular destination in Shanghai, not only for visitors but also for shanghainese themselves.

The chinese meaning of “XinTianDi” is “New Place” because it is a re-development of the old downtown in Shanghai where some reconstituted traditional shikumen (“stone gate”) houses stand in. The initiate purpose of government to operate this city’s landscaping planing project is to protect those historical architecture and to keep the culture of the old shanghai.

However, right now those historical houses is used to server as book stores,cafes, restaurants, and shopping mall. They attract people from all over the world  everyday coming to look around, take a drink , enjoy a dinner or have a break in the noisy downtown.

“XinTianDi” not only represents the culture of Shanghai, but also represents the lifestyle of Shanghainese. It has already created its own brand.

In Shanghainese’ mind, XinTianDi is another word for “Fashion”. A lot of young people in Shanghai prefer to meet friends and shopping there, therefore, XinTianDi is also considered as an ideal store location of those fashion store, such as “Bape” and “IT”. Both of them choose “XinTianDi” as their first store in Shanghai. Such a great successful business opportunity brought by this urban renewal is never expected by the government.

Furthermore, the nightlife on weekdays as well as on weekends in “XinTianDi” is very romantic. It seems that the old Eastern Paris reappears.

“XinTianDi” is not only a place, It has become the remarkable brand of Shanghai which represents the culture, lifestyle and fashion.