Re:The Limits of Interest-Based Marketing
June 12th, 2011 • Uncategorized
After reading “The Limits of Interest-Based Marketing” , I feel the three questions: (1.why are you interest? 2. sure about the interest is right? 3. what is the brand to do? ) the author addressed are quite interesting and I start to think about all the marketing concepts I learned this summer and try to figure out what I can do to overcome this problem if I am a marketer.
First, the author points out that it is a problem that we just use few words to define all of consumers’ interest. In his point of view, different people have different interest in even a same thing such as blog. How to address their interest and present a product to meet all the kind of interest is a key. In my opinion, it is very hard, what we can do is to try to focus on one kind of majority first and then extend our target customers and attract more and more people. Grouping different people, and present a main feature of the product they are interesting in is my solution.
Secondly, the author points out that clearly knowing about your target customers is very important. I think this is what we are learning in this summer class. In my way, I think we have to figure out where are our customers coming from and then making a market plan to present a value to keep their loyalty and then try to change or add additional value to target the new customers who we think we can satisfy too.
In the end, the author reminds us to keep updating the strategy to keep consumers. After all, human being is always changeable.
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