“XinTianDi”-Not Just a Place

May 17th, 2011 • Uncategorized

In this years, as long as people come to Shanghai, the first place they always consider to drop by is” XinTianDi”. XinTianDi has already overtaken the Bund became the most popular destination in Shanghai, not only for visitors but also for shanghainese themselves.

The chinese meaning of “XinTianDi” is “New Place” because it is a re-development of the old downtown in Shanghai where some reconstituted traditional shikumen (“stone gate”) houses stand in. The initiate purpose of government to operate this city’s landscaping planing project is to protect those historical architecture and to keep the culture of the old shanghai.

However, right now those historical houses is used to server as book stores,cafes, restaurants, and shopping mall. They attract people from all over the world  everyday coming to look around, take a drink , enjoy a dinner or have a break in the noisy downtown.

“XinTianDi” not only represents the culture of Shanghai, but also represents the lifestyle of Shanghainese. It has already created its own brand.

In Shanghainese’ mind, XinTianDi is another word for “Fashion”. A lot of young people in Shanghai prefer to meet friends and shopping there, therefore, XinTianDi is also considered as an ideal store location of those fashion store, such as “Bape” and “IT”. Both of them choose “XinTianDi” as their first store in Shanghai. Such a great successful business opportunity brought by this urban renewal is never expected by the government.

Furthermore, the nightlife on weekdays as well as on weekends in “XinTianDi” is very romantic. It seems that the old Eastern Paris reappears.

“XinTianDi” is not only a place, It has become the remarkable brand of Shanghai which represents the culture, lifestyle and fashion.

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