A Little Kitty Makes All the World Crazy……

May 25th, 2011 • Uncategorized

“OMG!!! Hello Kitty!!!! It’s sooo cute!”

“Kawayii de su ne!!” (In Japanese: cute)

“Hao ke ai” (In chinese: very cute)

……

If you enter into the Hello Kitty Cafe in Taipei, Taiwan, you will hear the word of “cute” in different language again and again until you leave. “Hello Kitty”, a Japanese cartoon character, a white kitty with a pink bow tie on the head makes female of all ages in the world crazy.  No matter what the product is, once it is with “hello kitty”, it always become the most popular products in the same category. Also you can find its image on a variety of consumer products ranging from school supplies to fashion accessories, daily items to rare collection, and traffic tools to food. Hello Kitty is in everywhere. Its crazy fans are in everywhere too.

In my opinion, there is several reasons which make “hello kitty” such successful like this.

1. The design of the character: the pink or red colour and innocent expression make this white kitty adorable and target female.
2. Breaking the limit of the cartoon character in the market: Traditionally, the products with cartoon designing are always used to target little kids, however hello kitty break this rule. They try to target the whole female market by a variety range of products and meet different needs of female in different ages. They offer little girls cute dolls,stickers,greeting cards, clothes and others. Also they produce the cute but also a little bit maturing-style products for young girl,such as adorns cars,purses,jewelry and many other high-end consumer. In addition, “Hello Kitty” corporate with their partners and released Hello Kitty branded products, which involve in musical, airline, wine, and theme cafe shop I mentioned before.It seems that Hello Kitty try to build its own kingdom in order to capture the whole world.
3. Appealing Hello Kitty’s culture: Because Hello Kitty is in everywhere, It seems that it has already build a Hello Kitty’s cultrue-cute and pink. Hello Kitty does not promote their product by ads because each product itself also acts the role of ad. They convey a message that  no matter how old are you, you still can be cute and pink and keep your mind  young as well.

OMG, It’s Hello Kitty!!!!!!!

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