Special Deal——A Good Promotion Strategy?

June 8th, 2011 • Uncategorized

Response to Jacky’s post: ” How determined are you to keep your customer”

Comm 296: How determined are you to keep your customers

I agree with Jacky that the special deal provided by sales people will always  make customers be happy and be willing to buy the product. However, I also think about its negative sides and kind of worried about it.

I understand the reason sales people want to offer a special deal to customer is they desire to sell out the product as soon as possible. After all, new innovation on product is introduced so quickly today, and the old version are always substituted.  Company do not want to under their break-even point that is why they are willing to earn low profit to cover their cost. As customers, they will also consider this problem and when they figure out the real intension that sales people try to do, customer will soon be upset and do not trust sales people again. That will destroy the relationship between customers and company. Also will drug company’s reputation down.

In addition, sometimes people prefer to buy the products with high price, because they think there should be several reasons for high price, maybe high quality or good customer service. They see the value on the product through the price and the decreasing price let them reestimate product’s value and re-make the shopping decision.

Last but not least, the special deal will also affect the other customers’ post-purchase. If customers know someone got one product with lower price than they got, they will probably be frustrated because they think it is dissonance and it will destroy customer loyalty.

Therefore, company should care about the special deal as their promotion strategy. After all, every coin has two sides.

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