DIY–A Win-Win Strategy
June 11th, 2011 • Uncategorized
Response to Hao-Yang’s post: Republic Bikes
As same as Hao-Yang, Urban Outfitters is also one of my favorite clothing brand. The custom republic bike she introduced also interest me and remind me to introduce another cute camera: Pentax K-r—-A custom Digital SLR Camera.
As the slogan said: 12 body colour * 10 grip colour= YOUR colour! ” YOUR OWN” which Pentax emphasize is the core idea that all companies try to address. I agree with Hao-Yang’s point that this kind of custom service provide additional value to customers and meet consumers’ need. It let consumers feel that company think about the product from their sides and help company to build a good relationship with them.
Secondly, I think it also help company to save money and time on marketing research. Currently, all of companies spend a lot time and money to figure out the competitive differentiation strategy to make them stand out from the whole industry. Custom service can let them easily know what consumers want and provide the products quickly once they get the order.
Thirdly, custom service make companies reduce their distribution line and just build a channel between consumers and them. “It is about you and us”. The shorter distribution line can let companies have a lot of control on their products, also save the money.
Last but not least, custom service is also a sustainable strategy, because company can order the amount of raw material based on consumers’ needs and there will not be waste again. Also companies save the money on storage.
All in all, DIY-custom service is a win-win strategy because it make both sides happy. 🙂
Just For Fun. Here is the link of Pentax K-r’s custom service: http://www.pentax.jp/english/products/k-r/feature.html
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