After the huge success of Nvidia’s award-wining GTX 460 graphic card, Nvidia Coporation introduced the upgrade version of GTX 460, the GTX 560Ti. This new graphic card is based on the same technology of the best gaming graphic card GTX 580 on the market. However, the new GTX 560Ti is only 30 dollars above its former and 250 dollars cheaper than GTX 580. The success of GTX 560Ti is ,of course, based on its own amazing performence, and also the target market segmatation is the biggest contribution. As the fast-paste developing technology of intergrated circuit, and the more demanding games, graphic cards are developed and renewed faster than ever. Comsumers need to upgrade their graphic cards more often. However, only hard-core gamers will spend more than 550 dollars for a GTX 580. Most gamers of computer enthusiasts will choose a crad that will deliver them the best value, which was GTX 460. But now we have a better choice of this newly designed GTX 560 with a 30 dollar increase in price, a 10% increase in performence and 15% decrease of power consumption and heat realse. Nvidia always develop its product focused on the mid-level spending comsumers, which is also the majority.
Comparing to Nvidia’s biggest competitor, AMD’s market target segmatation, Nvidia also did a great job. Same as Nvidia, AMD also delivers high-end graphic cards with extreme performence, but it lack of products that can statisfy mid-leve comsumers. AMD’s low-end cards are famous for its price and performence. However, there are not a lot of graphic card comsumers will buy those low-end cards, because these cards are not powerful enough for gaming and even low-demanding usage, Thus comsumers that care about the graphic quality of their computer will buy cards from Nvidia or they can just buy a computer with intergrated grahpic card from Intel for regular use, such as checking emial or daily office use.