Monthly Archives: March 2011

Recently, two famous Chinese celebrities got married. Due to the fact that they decided to marry each other after dating for only 20 days, media and society are putting a lot pressure on this new couple. Some fans give their … Continue reading →

This “launch hype” is built into the very marketing strategy for Blizzard games. What this does is help to create a wave of momentum for launch day: one that maximizes sales right out of the gates.  Blizzard announces their games … Continue reading →

What amazed me about Blizzard Entertainment is that Blizzard only has four product lines, each is a huge success and has thousands of  loyal players across the world.  Warcraft, Starcraft, Diablo and World of Warcraft are the four featured games … Continue reading →

After reading Angela Wong’s blog post #3 on her Gundam models. I decided to write this blog to share my ideas on how to promote Japanese animation better in North America. I am also a big fan of building Gundam … Continue reading →