Recently, two famous Chinese celebrities got married. Due to the fact that they decided to marry each other after dating for only 20 days, media and society are putting a lot pressure on this new couple. Some fans give their best wishes, but some people do not have faith in this marriage, and others think this marriage is just a hype. In order to protect their marriage, they do not allow any pictures, videos or details of the ceremony to be publicized. However, the CEO of Yahoo China, also a good friend of the groom, decided to video type the whole ceremony and posted it on yahoo’s new micro-blog in China. We all know Twitter, and this micro-blog is the Chinese version of Twitter. Sina’s micro-blog is the most successful and most used by celebrities in China. In order to with compete with Sina’s micro-blog, Yahoo’s CEO decided to record and publicize this video. Now, almost everyone in China knows about Yahoo’s micro-blog and pageview has increased dramatically. 
Of course, this is a good way to advertise one’s product without actually having to spend anything. And similar situations happens all the time in today’s competitive market. But we need a ethical guideline that will set a limitation on what we decide to do, and consequences have to be taken by themselves.