You guys probaly have seen this ad in movie theater before. This is the best Coca Cola ad i have seen so far, because it shows a lifestyle with coke. It is a hot day and what you think about, what you feel and see is coca cola.
As we all know, Coke’s toughest competitor is Pepsi, and both of them spend huge amount of money on advertestments trying to get a bigger share of the market. However, the style of their strategy is totally different. Pepesi uses a create cast of celebrities and sports players in their advertisements and the casts are different in Asia and North America. On the other hand, Coca Cola’s advertisements are close to our lives. The cute polar bears, vending machine fantasy, the gta, and of course there are a lot more related to different holidays and world events. Coke has become a part of our life now, when we see a vending machine we recall how coke is “made” in that vending machine; when we watch FIFA World Cup, we want to lie on the couch while drinking a bottle of coke. Coke has marketed its brand into our lives.