Shuzhen Yao's Blog

This commercial was so touching, after seeing this, my friend and I will always choose Pantene.

The girl and her broken life is a metaphor of a woman’s broken hair. No matter what, things can turn around there is always hope, there is always room to shine. Literally “shine” since Pantene is known for their hair products to get shiny beautiful hair. The end of the commercial says it all “You can shine” by using Pantene, as the girl did by playing so beautifully.

DDB,an advertising agency from Auckland, come up with a great idea to help their client, Superette to promote their brand. They carve Superette’s little advertisement on the chair in the park. Then something interesting happened, every time when shorts－hot－pants girl set on the chair, their will be a little ads left on their leg. And then it becomes a moving advertisement.

This is from McDonald , It says rescue for hungry people.24h.

This one is also very interesting. The package tells the flavor.

The last one is the earphone from panasonic, the package shows the meaning, made for music.

Most people have heard about Chanel , but how about Minotti? Like Chanel, the leader in fashion and accessories, Minotti is the leader in furniture market. It is an exclusive brand that it’s product cann’t be found in IKEA or other retailer stores.   There is only one showroom in Vancouver.BC.

All the collections are made in-house in Italy.according to craft processes designed to emphasize care for details and finishes.Since Minotti’s target market is high end customers, they didn’t put to much effort in commercials instead they make exhibition or party especially for upper class customers.

For example, on january 20, Minotti hosted the opening party of the Art Show in its flagship store in Beverly Blvd.The event attract wealthy people who believe themselves are always been close to the art world and who always crave goods that are excellence in quality and unique design.

“Minotti’s products are craft-fashioned, while making the most of everything that is offered by industry, with a view to achieving the highest tailoring standard, strictly and genuinely Italian made.”

While I was preparing the portfolio for Interior Design, I got most of my art materials in Opus Framing & Art Supplies. Since we learn about “brand” today, Iwant to say that Opus is my trust.Opus is a comprehensive supplier of fine art materials, it offer a large selection of art supplies, including hundreds of fine art and digital papers, paints, brushes, printmaking materials, specials items and studio furniture,in other words you can get anything you need related to art by one stop in Opus. In addition, another thing that I like about Opus is most of their staff members are artists themselves, so every time I go there finding materials which is new to myself, they can easily show me the product and telling me how to use it, when to use it ,and same other little tips or professional experience that I won’t  get if I go to stationery store or normal art suppliers store. Opus’ logo is easily recognized, the simple red ,yellow,and blue color which are also the basic colors in painting. I found myself sometimes just visit the store for fun, I like to talk to staffs and walk around to discover interesting materials and usually I will purchase something even I don’t need it at that moment. I like Opus and I trust it, it always provides qualified goods and friendly services,also every students get discount.

January 9th, the portfolio day of Interior Design program for KwantlenPolytechnic University, took placed in Richmond campus. As a participant I found it interesting that are there any relationships between schools or universities’ information sessions and marketing strategies. Sometimes, schools are actually a business just like any other business and must compete with each other. A nice marketing plan is essential for success. Kwantlen Polytechnic University is not the only one who offers interior design program in Vancouver. Many other institutes or universities such as BCIT, VCC,The Art Institute of Vancouver and Emily carr offers the program.  How can Kwantlen stands out among its competitors? Especially when it’s strong competitor Emily carr, the university of art and design, gets a bigger name in Vancouver. Pushing a information session is very helpful. In my opinion, it is an great way of promoting the school and the program. During the information session, program assistants of interior design are educating students or parents who are interesting in interior design but are not sure which school to attend that Kwantlen is their bust choice, since they are the only CIDA (Council for Interior Design Accreditation) accredited program in BC and the only a few who offers bachelor degree of interior design in Vancouver. At this point, students are their customers, and the interior design program itself is the product. Kwantlen’s biggest strength is their CIDA program, whoever wants to become a professional interior designer will have no doubt or even no choice to apply for Kwantlen because the degree and CIDA program are the first thing that prove they are professional.  The portfolio day or the information session runs successfully, I can see every participants knows more and are all geting excited about the program and I am sure that Kwantlen will get more students apply for it.

Red Star Macalline Group own more than 60 furniture-mall plazas in China andis trying to expand it’s business world wide and to become the world commercial brand of Chinese.By earning 23 billion per year, Mcalline is for sure the top.one in the industry. In 2008 Macalline spend 1.5 billion on building a  World Interior and Furniture Design Theme Park in his newly opened plaza in Shanghai. It is the first  Interior and furniture design Theme park in the world that builds in a plaza. It totally change the meaning of a furniture shopping mall.  Two exhibition halls in the Theme park shows  what our home will be like within 50 years and in 500 years. The theme park attractsa lot of customers indifferent age range,such as teenagers,yang couple, families and seniors. Many people come to visit it and the theme park even becomes a good place for families who have kids to spend their weekend. It is very smart that Macaline build the Theme park on the top 2 floors of the plaza, since in that way,after visitors visited the theme park it is easy for them to go down and take a look of the furniture and other goods that are real for sale. Macalline also build a children’s exhibition hall , I think they are building it for lifetime customers. They trying to build an imagefor children that when they grow up Macalline is the place where they should buy their furniture and other goods to decorate their homes.

The ” tunnel” towards the  World Interior and Furniture Design Theme Park in Macalline Shanghai.

Last Christmas holiday, I spend almost 80% of my time on viewing apartments since my parents who are not in Canada decided to purchase an apartment for me in downtown. It’s the first time that I visit presentation centre and apartmentsalong. But it is a great experience, and I am interested about marketing strategies in selling apartments. Apartments in DOLCE at Symphony Place is my one of my favourite. Symphony Place is designed by award-winning Merrick Architecture for contemporary urban living. When I go there and view the apartment , the staff gives me a beautiful brochure which has all the informations about the building and many qualified pictures. The staff explained patiently about how excellent their apartment are, and looks like she is the one who is going to get one right now at that time.I know she over act a little bit but she dose a great job on showing the apartment and chat with me like we are friends. All of this really give me a great impression, and that actually becomes a reason that make me want to purchase one unit in the building. From this experience, I think that the one who communicate with client is the one of the most important part in marketing.

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