Monthly Archives: November 2011

In Yanjie He’s Blog “Starbuck’s pricing strategy in recession” (https://blogs.ubc.ca/hyj1216/). The writer shows Starbucks announced its new pricing strategy in 2009 which lowered the price for its lower-end products and raised price for its higher-end products. The writer thinks that … Continue reading →

             Let’s talk about the Singapore Airlines (SIA) again. Yesterday, I read an article “Singapore Airlines shows off Scoot low cost brand” written by Ben Sandilands on the Crikey website (http://blogs.crikey.com.au/planetalking/2011/11/01/singapore-airlines-shows-off-scoot-low-cost-brand/). Singapore Airlines showed off the logo and livery of … Continue reading →