Category Archives: Uncategorized

Lower Price?Be careful!

In Yanjie He’s Blog “Starbuck’s pricing strategy in recession” (https://blogs.ubc.ca/hyj1216/). The writer shows Starbucks announced its new pricing strategy in 2009 which lowered the price for its lower-end products and raised price for its higher-end products. The writer thinks that … Continue reading

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SIA’s multibrand strategy

             Let’s talk about the Singapore Airlines (SIA) again. Yesterday, I read an article “Singapore Airlines shows off Scoot low cost brand” written by Ben Sandilands on the Crikey website (http://blogs.crikey.com.au/planetalking/2011/11/01/singapore-airlines-shows-off-scoot-low-cost-brand/). Singapore Airlines showed off the logo and livery of … Continue reading

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Super star&sports market

I have read the post written by Jiayao Guo (https://blogs.ubc.ca/guojiayao/) about “Yao Ming and NBA”.  This post touches me because I like Houston Rocket, and I have been watching NBA games since Yao Ming joined Rocket.  From my perspective, NBA’s … Continue reading

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All Business Class seats

        Three years ago, I read a piece of news that Singapore Airlines (SIA) updated their A340-500’s cabinet. The new cabinet has only 100 Business Class seats. The traditional Air Bus A 340-500 usually can take about 200-300 passengers once. … Continue reading

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My first Blog about marketing

My name is Sibin Fan, and you can call me James. I come from China.I have been in Vancouver for 2 years. This summer, I came back to china and enjoyed a wonderful summer vacation with my family and friends. … Continue reading

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Hello world!

Welcome to UBC Blogs. This is your first post. Edit or delete it, then start blogging!

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