Reading Bryn Green’s post of Humour Sells makes me think of the airline company WestJet. WestJet Airline is famous for its unique culture and friendly staffs. As Bryn mentioned in his post, the two companies Old Spice body wash and Apple attract consumers by highlighting their products through humorous videos. WestJet also has a lot funny videos on YouTube as Apple does. It presents its real flight experience which is enjoyable, friendly and relaxing through their videos. These funny videos may remind
people of their past enjoyable flights with WestJet or may attract new people to experience the flight. I agree with Bryn that making those funny videos on YouTube is an effective way of marketing. On the other hand, I realize that companies are trying to increase their products popularity by making use of the popular websites, such as YouTube, Facebook. Not only videos, pictures, stories even songs made to advertise products by companies went round in different ways. We do not even notice that dvertising is becoming part of our daily life.

Bryn Green’s Blog: https://blogs.ubc.ca/bryngreen/