Dawn Marchand expressed her point that marketing to golfers is currently completely based on a demographic group vs. multiple groups who share the same interest in her blog post “I Love Golf Too – Why Don’t You Market to Me?” She mentions the situation that golf marketers focus on marketing to men and rarely marketing to female consumers. She thinks it is a huge opportunity lost.

I agree with her because I think marketing has a big effect on customer shopping awareness. Golf marketers lost part of women customers without marketing to them. As Dawn mentioned in her blog post that new products even do not show up on the website for women golfers. If women golfers even have no idea of the availability of new products, how will they go and purchase? This is obviously leading to the loss of companies. Marketers might just update the new products information more timely for women golfers and take women into consideration when marketing golfer equipment.
By just doing the simple steps, they can attract attention from women golfers and enlarge the golf market. Besides, marketing to women is also a good way to remind and encourage more women to get into playing golf, which is good for increasing the golf equipment market as well.

The blog post website:

http://www.canadianmarketingblog.com/archives/2011/03/i_love_golf_too_why_dont_you_m.html