Sustainable Marketing

Food waste has always been a topic of importance. How many times did your parents tell you to finish your food for the sake of the starving children in Africa? While people are certainly conscious of food waste it continues to be a problem. Furthermore when people think of food waste they usually think of the end user that actively throws out food. What may be surprising to some is 40% of food is lost throughout the supply chain. Additionally the amount of some food lost is greater than the…read more

Eco-friendly vehicles are all the rage these days as consumers become more environmentally conscious. Nearly every vehicle model now has or will have a hybrid version but how eco-friendly are these vehicles? Sure the vehicle itself doesn’t emit much emissions nor consume additional fossil fuels, but they simply adopt another form not easily seen by your regular consumer. Norway conducted a study on global warming potential of the lifecycle of electric vehicles and showed an improved of 24% over gasoline powered vehicles and 10-14% over diesel, but depending on the…read more

  Single use plastic bags are quickly becoming endangered species around the world. Most initiatives have started at a local level but now California aims to become the first state to ban the use of plastic bags. The movement behind the ban is to reduce the overall use of plastics, which is among the least sustainable products made. The problem with plastics is that it’s made from fossil fuels, but the most damaging aspect is it cannot biodegrade. While the overall goal of reducing plastics is undoubtably good for the…read more