Archive for September, 2011

Business Ethics – Ryanair propose “stand-up seats”

In July 2010, Ryanair made an announcement to the public about removing the last 10 rows of seats on its Boeing 737 fleet and replacing them with 15 rows of stand-up seating.
The tickets would sell for only £4, and requires passengers to stay standing in their seats for the full duration of the flight.

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Despite the concerns of the European Aviation Safety Agency, Ryanair spokesman Stephen McNamara is confident that the stand-up seats will pass safety regulations.
After receiving large amounts of attention from the media, Ryanair later dismissed the plan as “a joke.”

Much controversy arises over Ryanair’s proposal:

  • Would the seats be safe during take-off, landing, and turbulence?
  • Are passengers in stand-up seating able to exit the plane quickly in a case of an emergency?
  • Though tickets for the seats are only £4, Ryanair charges for many other expenses, such as luggage, food, credit card usage, and even toilets.

Although dismissed as a stunt by Ryanair, the main questions is: Is Ryanair’s desire to attract more customers (therefore gaining revenue) but reducing the safety of seats on the plane ethical when customers are willing to put themselves at risk for a low price in tickets?

Read the article here.

Source: UK Daily Mail

Word Count: 197

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