Facing competition from Apple, Blackberry, Microsoft, and a host of other companies, Google has made a bid in order to strengthen the positon of its organization in the realm of mobile phones. A couple of months ago, Google carried out its largest acquisition to date when it purchased Motorola Mobility for around $12.5 billion. One of my classmates, Maria Fung, posted about the acquisiton, and presented a unique approach to the issue. Her blog post, entitled Google buys Motorola , expresses her opinion on how the acquistion and integration of Motorola with the Google brand will increase Google’s market power and reduce risk:
I beg to differ.
Google’s Android technology is used by countless cellphone companies (such as Samsung, LG, HTC, to name a few) and perhaps buying one of these companies competitors will not reduce risk, but increase it. The way I see it is the Android technology will now be available to Motorola phones first: Google will harness Motorola to try and push back at the progress made by the notable mobile tycoons, Apple and RIM’s Blackberry. Google could actually lose market share by pushing its now-competitors to developing their own technology or turning to alternatives.
Essentially Google went from having a handful of friends to facing a group of foes. But is Google’s goal to become a mobile frontrunner out of reach? Not at all.
Link to Maria’s blog: https://blogs.ubc.ca/mfungcomm101/