Apple has been a big figure on the news as they are constantly launching products one after the other. Their newest product is the iPad mini. The iPad mini is the first to feature Apple’s Retina Display technology, which allows its screen to have twice as many pixels per inch as the previous iPad. The device is also said to be lighter and faster. Personally, I only own one product from Apple and it is the second generation of the iTouch. The reason why I don’t purchase Apple products constantly, is because their products are similar to one another. For example, the cost of a new generation of an Iphone is double the price of the previous generation, simply because of slight improvements. This is shown to be the same for the iPad mini. Apple is able to charge one hundred dollars more for the so called “new” iPad mini because of the Retina Display technology. Nevertheless, Apple fans are still willing to pay the price for this product because of a slight adjustment. No wonder Apple is a billion dollar company; their marketing strategy keeps customers rolling in by the minute.

http://www.cbc.ca/news/technology/new-ipad-mini-with-retina-display-goes-on-sale-1.2423593