Stephen Ilagan's Blog

For all you sport-nut Sauderites, here is a recommendation for a sports show that puts a business twist on topics. Tom Mayenknecht hosts a show on the TEAM 1040 (better known for rants and in the words of David Pratt, “yahoo callers”) every Saturday from 9am to 12 noon called “the Sport Market“. Mayenknecht is a 30-year veteran in sport marketing and brand management and his insights often reveal things that are overlooked for most spectators of sports.

Think of Mayenknecht’s show as BusinessWeek meets ESPN Radio. Concepts that we have been learning in class – from brand positioning to supply chain operations to the effect of technology – are applied in a sports context. The application of those concepts to a real-world entity makes classes exponentially more valuable. The fun part is, of course, it involves sports, which, for a sports fan, should be a real treat, as all the perks of your regular sports radio shows – athlete guests and caller opinion – still exist.

Take last week’s show, for instance. Mayenknecht was talking about this year’s small media market World Series and the implications on TV Revenue and Baseball’s dependence on the Series reaching seven games (which it did).

If you have nothing else to do on a lazy Saturday morning on campus, tune in to AM 1040, even if its just for a few minutes, for some entertainment and learning.