It will be unavoidable. It is the advertising for the Chevrolet Volt (an electric hybrid car), Sonic (the subcompact), and Orlando(the family crossover). With media exposure totaling “almost 50 per cent larger” than last year’s Cruze, Chevrolet is to establishing its position as a ““progressive, global, human” brand” with these three vehicles (4, 5). Its television ads are swift and full of vitality. Additionally, the home page of YouTube inCanadawill be taken over by Chevrolet tomorrow. There, it will stream the day-long event at Toronto’s Dundas Squarepromoting the three car
Despite these efforts to claim a stake of the car market, I see the three new vehicles being lumped in with the competition because each car will be facing intense competition. The Volt is competing with the cheaper Nissan Leaf. The Sonic, although subcompacts have increased in sales, will be battling with Ford,Toyota, and Nissan among others. Along with every other car manufacturer, theOrlandowill be trying to take a segment of the crossover market. If its innovations such as the Volt do manage to overpower the competition, however, Chevrolet might just be “Driving the world forward” (5).