rigaudio is a company with the purpose creating music for “eco-friendly, portable solution, for listening to music while on the go,” (1). The name It is an entrepreneurial venture because its products are innovative, such as the “Rock-It” which can turn practically any object into a speaker. Origaudio has created products that have taken over or even have revolutionized the segment for portable speakers.
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Origaudio relies heavily on their ability to innovate. Although there are other portable speakers out there from electronic giants such as apple, the mobility of Origaudio’s products remains unmatched. For as long as this happens, the company can retain a monopoly on its market. Eventually though, there will be better competetion that can compete with Origaudio, but until then Origaudio is able to reap the benefits of its target market.
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