Why or How Steve Jobs make Apple so successful?
After you watch the apple commercial above, don’t you feel an irresistible impulse to throw away your PC right away? How can apple transform people’s use habit from PC to Mac? There is no doubt that apple’s marketing department act as an irreplaceable role in company. AS you know, Apple try to make every product simple to better people’s life style and advertisement is no exception. I really love Mac versus PC serial commercial. Why? Simple is better! The whole Ad is just a conversation between the fat fossil middle-aged man and the young vernal boy under the pure white background. The difference of character of protagonists directly gives a profound impression especially when they compare what kind of advantage Mac has but PC doesn’t. As creative and successful Ads, it must be an eye-catcher or eye candy with high cost.
Apple marketing team balances both of them perfectly.
Categories: