When you see the ads I introduced to you, you will definitely love the famous beer brand –Heineken.
Let me briefly summarize the commercial.advertisement called “Walk-In Fridge”, which shows the
woman-of-the-house touring her friends around the house. As they reach the bedroom, they start
screaming as they discover her walk-in closet. Then they are disturbed by the screams of their husbands.
Scene shifts to the men, as the man of the house shows off his Walk-In Fridge. As we all know ,every ladies will be
screaming and shrieking when they have a huge luxury dressing closet like Paris Hilton. What make the commercial
so impressive?it shows us that man have a right to scream for the beer as ladies shriek for the closet they loved. Beer company
always create some innovative and humor commercial , Heineken is no exception. it is brilliant way to increase their brand awareness by
impressing people as Heineken dis. the ads also enhance customer perceived value and brand association, every people who have had seen the commercial
might put Heineken in to their evoked sets when they will drink in bar next time. it is indirectly way to built up a brand loyalty.
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