Referring to one of the outside marketing blog from Laura
, I have some thought about her article
“Black Friday and Cyber Monday Statistics for 2010 Are In”
It appears the Internet is going to play a significant factor in this year’s holiday shopping season, especially on Black Friday.
black Friday is losing its significant as an in-store shopping event.Online retailers are making greater use of limited-timeoffers.Online retailers with access to analytic tools to track shopping behavior and measure demand and supply data in real time will be in the best position to maximize profits.however,Savvy consumers, knowing that retailers are posting some of their best Black Friday deals online, will shop the Web on Black Friday from the comfort of their homes rather than rise early to face crowded stores.moreover, the rise of the precision shopper will spawn computer applications that help shoppers enter credit card, address and other information quickly so they do not lose out on opportunities to snatch a product at its lowest price.
Digitally savvy consumers who tend to be affluent will do more of their holiday shopping on Thanksgiving and Black Friday to avoid crowded malls, find good deals and take advantage of the strong product selection online. Meanwhile, less affluent consumers, or those not as digitally savvy, will continue to be the shoppers who flock to the stores at 4:00 a.m.
Online shopping is changing how people celebrate Black Friday Day.
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