Although smoking remains the greatest threat to public health in Canada, poor eating habits, physical inactivity and their contribution to obesity are also critical public health challenges. The mass media is in the business of affecting how and what people think and pose great impact on the way people live. However, do all the companies take our healthy lifestyle into consideration?
Android is the operating system that powers over 1 billion smartphones and tablets. Lately, Android has teamed up with Nestle Kit Kit to launch their new operating system ‘Kit Kat’. Android and Kit Kat stand to gain from each other’s strong brand presence, as well as the media coverage they have and will receive from the joint venture.
Although this makes business sense, is it ethical? A lot of the world has a problem with sugar consumption so attaching a sugary product like Kit Kat to an everyday product like a phone may send the wrong message about how regularly you should eat chocolate.
There may always be marketers who aim to deceive and cheat though, there are many ways that a company can conduct their advertising campaigns in a morally sound fashion. Recent years, Coca-cola used the advertising slogan “Have a Coke and hit the gym” to boost sales. In light of our nation’s obesity epidemic, the head honchos at Coke have revamped the brand’s advertising, with a focus on how to incorporate Coca-Cola products into a healthy lifestyle. I do hope that this type of marketing inspires other brands, because with many brands taking this social angle may just result in some massive social change.
sources:
https://www.youtube.com/watch?feature=player_detailpage&v=zybnaPqzJ6s
http://inhabitat.com/coca-cola-launches-natural-healthy-coca-cola-life/