Apple Company sold 10 million iPhone 6 and 6 plus in their first week of selling, which is twice more than the 5 million selling record of iPhone 5 two years ago. (Picture from http://images.chinatopix.com/data/images/full/14925/iphone-6-and-iphone-6-plus.jpg?w=600)

How can Apple sells its phone in such a fast and growing speed? Although the growth in the technology and average income makes iPhone 6 and 6 plus slowly turns from a luxury into a necessity that stimulate more people to purchase, I think the most significant strategy that Apple uses is direct selling. Apple does not find any middleman or retail store to help them sell Apple’s product; instead, it runs its own stores. Therefore, the selling statistics and feedbacks Apple directly gets from getting contact with customers in Genius, a certain place where Apple set workers to help consumers with technology support, would help them know the most common problem that Apple has. Once the inventory department gets this information, they would start to improve their products and cut the variability. Thus, the iPhone they invent always meet most of the expectation that customers have; iPhone 6 has lightweight, fast speed, glamorous structure etc. Customization helps Apple wins more customers even though iPhone costs a high price.

http://www.cbc.ca/news/technology/apple-iphone-6-and-iphone-6-plus-break-sales-record-1.2773981

(Picture from http://www.timescolonist.com/news/local/wild-west-of-groundwater-billion-dollar-nestlé-extracting-b-c-s-drinking-water-for-free-1.587568)

According to the article “‘Wild West’ of groundwater: Billion-dollar Nestlé extracting B.C.’s drinking water for free”, Nestle has been criticized for using 265 million litres of fresh water every year from Fraser Valley for free without doing any report. Consumers were complaining about how much they had to pay for Nestle’s water even though they were only a few kilometres away from the Fraser Valley’s well. However, those costumers don’t know that what Nestle did was completely following one of the business ethic, to be FAIR to all the customers. It doesn’t matter how close the purchasers are, they are going to pay the same amount of money as other customers as long as they purchase the same Nestle’s brand of drink. Moreover, Nestle revealed a positive attitude towards creating fair regulations with the local government together. John Challinor, as the “Waters Canada’s director of corporate affairs”, said that Nestle is willing to pay for the amount of groundwater they use as long as the price is fair. This announcement shows to their customers and shareholders that Nestle is a supportive and pursuing fairness company which could be trusted and may also brings Nestle good reputations potentially.

Resource Website:
http://www.timescolonist.com/news/local/wild-west-of-groundwater-billion-dollar-nestlé-extracting-b-c-s-drinking-water-for-free-1.587568

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