Before writing, I have no idea about what am I going to say. But at the moment I start typing, a quiestion jumps out of my mind; is marketing a group work or for individual? I think it’s a super easy question, everyone can answer it within few seconds. Of course it’s a group work! But, why?
Is it just because people are social animals? This could be a main point of the answer. Sure it is. We live with families and friends being aroud. We deal with different issues with others everyday. Being a good marketer, the person should not only know some marketing strategy, but also be a good psychologist. He should know what are others thinking, including the customers, partners and competitors. What I’m trying to say is that marketing is not just about a batch of people being together to do some work, it also involved some individual thinking and analysis. Even though the majority of marketing is teamwork, personal work is also important. What’s more, doing research is also an important part of marketing. Both buyers and sellers are facing many choices when they want to make decisions. Therefore, they need to collect as much information as possible and analysis “gain and loss” in their mind. This process is pretty much about individuals because I believe that doing analysis on one’s own is the most effcient method.
Marketing is kind of combination of both two; individual and group. I’m saying this in order to take social loafing out of marketing. Marketing should be an activity that everyone performs actively and positively. Get involved and start moving NOW!!!