When you go out shopping, the first thing of a product jumps into your eyes in its packaging. Packaging plays an important role in deciding weather you want to buy it or not. Companys put a lot effort in packaging its product. Some focus on making it appealing while others want to make it convenient.
Packaging function differs from situation. Suppose I go to Safeway and look for some snack that I can bring to school so that I won’t be starving during intensive classes. I want both OREO and nutrition bar, but the OREO only sale for a big box while the bars have small snack packages. Definitely at this point, I would go for nutrition bar, even though I prefer OREO a little bit. Convenience is what I want when choosing snack. Snack is really nothing, but when this situation goes into an infinite number, it really matters.
Here is another case. My auntie just had a little baby few days ago, and I decided to take the weekend off to see the new life. Being a older sister, I want to bring some gift to my little new girl. I went to the gift store and two things attracted me there. One is a cute Teddy Bear and another is a music box. I love the Teddy so much but I chose the music box finally. Why? Because the Teddy only has a regular bag with it while the packaging of the music box is so amazing. It’s something I need to give to others so the packaging is crucial for me. That’s true. When people send gifts to others, they always package it well to make others feel good. Packaging is the first impression left on people’s mind, and the first impression determines everything.
