The most important thing in marketing is to satisfy the customers’ needs and wants. =). ( Sorry I got it from the text). But I think the first step is to get to know the customers, figure out what they are thinking and what do they need. Only when we finished this part, we are able to move to the following stages.
Sometimes people might be surprised by a certain product because those are what they actually want before, and now the dreams come ture. Good ideas are not something very complicated, but something quite simple and easy to reach. But in the most time of our life, these ideas are always be ignored. Sometimes people have a certain feeling but they can’t describe it or they don’t even realize it, and if our product can express the feeling well and trully, the product would become very popular for sure.
Axe does so well in this aspect. Men always want to attract women and take the dominant posiion in a dating. Axe helps them to achieve this. Axe catches what exactly men are thinking and make their brand as a symbol of ” dating leader”. So Axe is very popular within young males. It provides confidence to boys when they are dating, which also lead to success in the relationship. Young males always treat Axe as their weapons and totally believe it. Axe success is due to its understanding of their target market and know well about customers thoughts and needs. By doing this, it gives customers a feeling that Axe is what they exactlly want.