Did you guys have fun on Halloween, or did you put your beautiful pumpkin lantern in front of your house? Yes, winter is coming and summer has gone. Now it’s time to say goodbye to your favourite summer special frappuccino and get ready to have a cup of hot chocolate! Everything has a timing, even for drinks. People like different types of drinks based on season and the weather. Pumpkin is the symbol of fall, so a cup of pumpkin spice latte might be a good choice for today.
Read from Crystal Chu’ blog, https://blogs.ubc.ca/crystalchu/, I found out that people tend to buy seasonal drinks more often if there is a sign saying” limited time only”. This need marketers to pay highly attention to potential opportunities to attract customers and satisfy their needs. Catch the chance, and you will win! Marketing has timing, different seasons, different holidays and events help getting the market a lot. We all like something special, something made for a certain reason. When having these products, we may feel like listening to a story and obtain some extra experiences. My words might be overstated a little, but the sense is true.
Go and get something just made for today, that is what marketers design for you!