I still remember the first time I entered into a Lush shop. It was a rainy day in Brighton, England. Walking into Lush was like going in another world. Everything was very colourful, shop assistants were extremely helpful and cheerful, the soap smell was incredible, etc. From that first moment, I loved that unique shop.

Lush is known for their singular natural body soaps. However, what I did not realized was that they were so into sustainability.

First of all, they have eliminated packaging in most of their products and have get rid of palm oil in their supply chain.

Another aspect that I did not notice is that they do not have discounts or “buy 2 get 3” offers. There is a reason behind that. They want to implement a consumption model were people buy what they really need.

Moreover, since 2007 they have the Charity Pot. With the purchase of this product, 100% of the price goes to organizations working towards environmental conservation, animal welfare and human rights.

This are some aspects that characterize Lush and make it different from other soap companies.

In my opinion, a company like Lush is an example to follow. They have a strong vision and their all their actions are coherent and reflect their values. Trying to perform in the most sustainable way, they are another case of how been green and profitable is possible.

Moreover, in relation to what we did in class, I think that their position in the Green Marketing Strategy Matrix is in the Extreme Green. On the one hand, they have a powerful differentiation in greenness in comparison to other brands in the sector. On the other hand, the market is growing in terms of sustainable concerns. In conclusion, Lush is in a very good position in terms of strategy for the future.

Articles:

http://www.greenbiz.com/blog/2014/07/14/lush-founder-dont-worry-be-profitable

http://www.lushusa.com/New-Charity-Pot/9999905236,en_US,pd.html

http://www.forbes.com/sites/helainahovitz/2014/12/22/following-the-millions-in-lushs-charity-pot/#1aa18c0466f5

Tim Hortons is a well known Canadian fast food chain. They are famous for their coffee and doughnuts. However, what many people might not know is that it is ranked in the firsts positions (specifically #11) of the 2015 Global Most Sustainable Corporations in the World index. This company is very concern about its individuals, the communities and the planet. Still, these values are not only words. They are taking some action, as supporting clean-ups in local communities, saving energy or creating The Foundation Camp.

I believe that Tim Hortons is a good example of how big companies can make a difference in their actions. As a member of the society, an enterprise has some responsibilities that cannot ignore, like respecting the environment and the individuals surrounding it. It is clearly seen that this fast food chain has in mind all these responsibilities by looking at its behaviour and way of performance.

Moreover, Tim Hortons is a clear example that creating value for both the shareholder and the society is not impossible. Tim Hortons’ profits keep a positive tendency and it is believed to continue like this during the following years. In other words, being sustainably responsible has not prevent the company to have good financial results.

In conclusion, I think that Tim Hortons is a case of an outstanding company that is not only worried about revenue, but also the impact of their actions in the planet. This example should empower other companies to follow the path and be sustainable in everyway that they can.

http://sustainabilityreport.timhortons.com/pdf/2014-performance-report.pdf

http://www.thestar.com/business/2015/10/27/tim-hortons-new-menu-burger-kings-chicken-fries-take-owner-to-49m-profit.html

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