Rafael Nadal wearing his $525000 Swiss watch at the French open.
So what does it take to dress like Rafa?
A nine time Grand Slam Champion and the number one tennis player in the world, Rafa’s clothing and accessories are highly marketed commodities. Before, less than $400 was required to buy Rafa’s shoes, shirt, shorts, and rackets etc at different online stores. His new watch, RM 027 Tourbillon, has jacked up the price to over $525000; that is if you willing to spend that kind of money on a watch.
So why $525000 for a watch?
Apart from the fact that Rafa wore it, the watch has no special attributes than any other ordinary watch. Well it is light, very light, but that is it. This recent trend of sport stars identifying themselves with a product brand has risen tremendously. In my opinion, this can mislead many consumers into buying these products just for their favorite superstars. As far as RM 027 Tourbillon is concerned, the product is positioned towards the upper-class young males who are probably the only ones who can afford it.
While Rafa makes millions of dollars of sponsorships from this product, he only has to pay a small price of wearing it while playing his matches.
In a recent report while playing a tournament in Toronto, Rafa’s watch was reportedly stolen. While Rafa has already received a replacement for the stolen watch, many believe this was a publicity stunt from the watch company to generate interest in their product.
Let me know what you guys think