So how do you compete with other top-notch vodkas?
With the slogan, “Break the silence! Unleash your inner poet, your inner philosopher, your inner flirt”, Medea Vodka has transformed its vodka by allowing people to use its integrated LED display to write messages.
The bottle can be programmed to display six messages with 255 characters each.
However, the instructions to use its LED display are a little complicated and time-consuming. Additionally, without a spell check and unable to delete/edit a message, integrating a message may be better done while sober.
Also, priced around $40, Medea has been able to create a distinct brand image for their product by associating it with top-notch technology.
While in the long run, it may fail to live up to its reputation, as people may become indifferent to their product. In the short run, this product could be heading towards a sharp increase in sales because this concept of a LED display on a vodka is a quite a fascinating one. In fact, it wouldn’t be surprising if the other vodka brand decide to integrate their vodkas with LED displays.
This is another site that talks about the benefits and disadvantages of Medea’s integration of LED display in their vodkas.
www.gizmag.com/medea-vodka-bottle-led-display/14810/