After reading my friend Kimberly Graves’ blog on Koodo Mobile ads, I felt compelled to give my insights on this topic. Kim points out the annoying side of the Koodo Mobile ads, which in fact is quite understandable. However, I see the humorous side of the ad to be more apparent. Since competition is fierce in the cell-phone market, Koodo has taken a different approach in terms of their ads as to attract the customers.
In my opinion, Koodo’s approach is actually quite similar to the approach taken by Axe. Axe’s commercial are deemed to be annoying and sexually explicit, however the humor is what makes the ads stand out. I think Koodo is also trying to appeal to customers with its humor. I agree with Kim that some of Koodo’s ad may seem annoying, however we may not even be in their target market. Thus the reason why we are not attracted towards their ads.
