As so many other great thinkers and inventors people try to emulate their thought process. So with the recent passing of Steve Jobs who will be remembered for a long time as many things included being a savy marketer. So as Merril Mascarenhas writes in his blog post on the CMA Blog there are three major things that can help you create a better marketing strategy. Therefore, here is what Meril Mascarenhas thinks you should consider when you ask the question ‘What would Steve Jobs do?’:
1) “Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end.” – Steve Jobs (Standford commencement speech)
2) “A lot of times, people don’t know what they want until you show it to them.” -Eric Schmidt (Executive Chairman of Google and former Apple Board Member)
3) “Creativity is about connecting things.” -Steve Jobs speaking to Tim Cook
I look at these three suggestions and think (like Steve Jobs may have) lets simply it some more, so here are my three rewrites:
1) Clean and Simple
2) People don’t always know what they want, so show them
3) Look for connections
To me these all seem like great tips for any current or aspiring marketer but I think the most important point to remember going forward is that despite the title of this article you need to be a leader and not a follower. So don’t think about what other people would do but rather what you would do. Therefore, hopefully you can then internalize these points/suggestions and make your own that will make you a leader in the future!