Even with all of our advancements in the field of health sciences, it looks like “the number of [the Canadian Food Inspection Agency’s] most serious recalls increased from.. 129 in 2010 to 147… this year.” Interestingly enough, this relates to our class discussion regarding the utilizing of data to work towards innovation.

With all of the data collected by the CFIA, they are working on better “educating itself on how to better monitor risks.”However, if they were more focused on educating the public, I think that there would be even more recalls instead of food poisoning victims. Although Canada uses a “voluntary-based recall system”, a better educated population would reduce the chance of consumers falling prey to foods tainted with salmonella for example. Furthermore, the Agency could better market its data to the public, so that more Canadians would be aware of the risks they face at the supermarket.

Whatever marketing strategy they choose, however, it’s certain that their choice must be new and exciting to convey public interest. After all, even though a recall might be important, a more entertaining headline (like the release of the newest iPod/iPhone) could easily garner more public attention.