As an avid foodie, Li Ming Huang’s blog entry really got me excited. As of Monday, Tim Horton’s officially “launched beef lasagna casserole… on its [lunch] menu”. As mentioned by Huang, Tim Horton’s is adding lasagna (with a side of garlic bread) in order to differentiate itself from fast food giants like McDonald’s.

In contrast to her opinion however, I think that this is a great step forward for Tim Horton’s. When one thinks of lasagna, it’s either home-made, from an Italian/Greek restaurant, or a tasty frozen dinner. This new addition is certainly innovative in the fast food market, especially since none of Tim Hortons’ close competitors (namely McDonald’s and Wendy’s) are offering either items. Furthermore, I agree with that lasagna is a “natural fit” within Tim Horton’s signature comfort food image.

Regarding the fact that the addition probably won’t stop consumers from eating lasagna at pizza chains, one should remember that these places aren’t in direct competition with Tim Horton’s (which belongs in the broader general fast food market). Most importantly, Tim Horton’s is “second to McDonald’s in [the] lunch market”, and this launch only furthers their expansion of customer base to include lasagna-lovers as well.