1st Post! Pannekoeken Galore! 😛

Last weekend, my younger sister and me went for brunch at a popular European restaurant, namely De Dutch.  The BC Family restaurant offers a wide variety of specially made 12 inch genuine Dutch pancakes or Pannekoeken and different arrays of Western breakfast items such as egg scrambles, benedicts, omelettes and cereals. It primarily specializes in offering the freshest and highest quality ingredients as seen through its menu. The homey restaurant serves 100% fresh orange juice, real whipped butter and whipped cream and gives customers the choice of having free-range eggs. As seen in its website, De Dutch values high quality service in delivering its food and at the same time appeals to new customers through its De Club Loyalty Program, wherein loyal customers get gift certificates for a certain amount of money spent.

The Rewards Program is a good marketing strategy since it can encourage customers to spend more with the idea of more benefits and more redeemable points. These points can be converted to cash in the long run. Aside from the Loyalty Program, De Dutch restaurants promote itself through discounts and coupons. My sister found a 25% coupon for the restaurant through Facebook. It just required her to sign her e-mail address and the coupon was instantly mailed to her in a matter of seconds. By offering occasional discounts, De Dutch appeals to more new customers and therefore increases its market.

The restaurant’s intended position as a warm and homey brunch place is further strengthened by the uniqueness of each branch restaurant. Franchisees make it a big point to personalize their own branch by adding a bit of themselves thereby offering a unique personal experience to each customer. I can attest to this when I ate at the Richmond branch through the accommodating employees.

website: http://www.dedutch.com/