In reference to Annie L’s post about Harrah’s Casino Marketing, I agree that the largest gaming corporation in the world has an impeccable marketing strategy as seen through its Loyalty Program. It was created as a tool for customers to earn credits each time they visit and play. Credits can then be redeemed for rewards, cash, deals, discounts, coupons or complimentary services. And the best thing I believe about it is that these deals are all custom-tailored for each customer with various loyalty levels such as gold, platinum or diamond and the privileges increase with each level.

I want to stress more on Harrah’s new marketing strategy that was recently implemented last year: an iPhone application with a GPS locator.  Harrah’s Entertainment has really taken it to the next level with this development since the iPhone is one of the most popular gadgets which most people use. Text messages with offers which coincide with nearby restaurants, hotels, stores will be sent to those who download the app.

So “If you’re at Paris, we could send you two free admissions to the Eiffel Tower ride or if you’re at Caesars Palace after 6 p.m., we could send you an offer for the Bette Midler show,” said Neal Narayani, director of e-mail and mobile marketing for Harrah’s.

Another side by side development is the automatic check-in program called Texpress which allows customers of Caesars Palace to bypass the front desk avoiding check-in lines. They can also receive text updates of the recent deals, promos, happenings within Ceasar’s Palace.

I believe that Harrah’s new iPhone application development will give them a competitive advantage to other corporations or businesses since the iPhone is extremely popular with all age groups and tech-savvy people. It is an excellent marketing strategy to attract more new customers and learn about the spending habits of its clients.Harrah’s iPhone application

check these links for more info:

http://www.lasvegassun.com/news/2010/jan/08/harrahs-launches-iphone-app-caesars-bypasses-check/

http://www.mobilemarketer.com/cms/news/database-crm/1111.html