In reference to brandchannel’ post (http://www.brandchannel.com/home/post/2012/03/12/Coca-Cola-Olympics-Happiness-Machine-031212.aspx), I really admire the marketing and brand image of Coca-Cola Company. The popular corporation is always present in special events such as the Vancouver Olympics a few years ago and this year’s Olympics in Belgium. Coca Cola focuses on touching the hearts of its consumers by appealing to their emotions and values. Their advertisements show the warmth of family, friendship and love among couples even those who are very old in age. Brandchannel.com’s post about the recent Coca Cola Happiness Machine is a perfect example of Coca Cola’s innovative marketing. Just by having a great time dancing in front of a mini-stage, different people whether young or old are rewarded with a special prize. Some are given a box of coke, tennis racquet and balls, bouquet of flowers, popcorn and even a VIP package to the 2012 Summer Olympics. The brand demonstrates its commitment to making the world a better place- a happier place just by giving out free coke and creating these experiences for consumers to remember and look forward to. Coca Cola has really managed to penetrate the minds of its consumers in every possible way.
My personal experience with Coca Cola was during the Vancouver Olympics. I remember there was a Coca Cola Happiness Pavilion in Yaletown. My friends and I got to see an impressive display of bottle artwork, take pictures around the area, sample free Coke and take home a free coca cola lamp light. The giveaway lamp light is still on top of my closet and reminds me of the wonderful time we went to the Coca Cola Olympic Pavilion. 🙂
(image1 care of deviantart)